My earliest memory of fashion is when I was a little girl staying at my grandparents home at the Jersey shore....I was about 8!
My grandmother was a milliner in NYC and had closets of handmade hats and beaded dresses, bags and of course drawers of jewelry (that was the time when the "grown ups" dressed to the nines to walk the boardwalk in Atlantic City)
My sister and cousins and I would put outfits together and parade around the living room for all the family and friends who were visiting! I think that was the first fashion show I curated, hahaha!
The joy we had finding the right pieces in the treasure chest that was mommom's closet!
Fast forward 48 years and here I am owner and creative director of Boutique W!
My philosophy for Boutique W was that I wanted to create a safe place where women would lift each other up and support each other, where within our walls we are age positive and body positive and work to ensure every women leaves feeling better than when she walked in!
What I didn't realize 8 years ago when I opened the Newtown Square store, was that what I was really searching for was the childlike joy I had playing dress up in my grandmother's closet!
With the addition of the Baltimore store almost 3 years ago, I began to see what was really happening...women (some who claimed they didn't like to shop, can you imagine?) were finding joy, not only in the clothing selections, but in the pampering attention of being wardrobed!
Boutique W has evolved into the ultimate experience of my mommom's closet :)
Women come to us to play dress up!
Soon we are about to expand our journey and open our 3rd location in Rehoboth Beach Delaware this July!
We are also expanding our selection in the stores...we will be carrying shoes this Fall! We have been working tirelessly finding new and exciting lines in clothing and jewelry as well!
I will be writing to you about once a month to keep you updated on what's happening and what's new! After all, without you, there is no Boutique W :)
Let me know if there are any topics you would like discussed...we are in this together!
Spread the joy!