When I opened the original Boutique W in Newtown Square, I wanted to create a safe environment for women to shop. A place where women of all ages and all body types were celebrated. Fast forward, we have a beautiful remodeled store in Newtown Square and a new store in Baltimore. That said, our core values are still the same. Boutique W is about empowering women.
As you can imagine, over the past few months, as news broke of so many of our nation’s leaders being accused of being sexual predators I was beside myself. In fact, I’m still processing it. However, I am also more adiment than ever about doing my part to empower women. It is time to take a stand and I urge you to do the same. Boutique W already fosters a body positive, age positive environment. But that is not enough. We need to unite and be there for eachother. So, in the coming months, look out for in-store events that will bring women in our community together.
Together, let's make this year, the year of the woman!
As some of you may already know, my 2017 was quite eventful both personally and professionally. Amongst other things, I settled on a new home, my son Chad was on the Price is Right, our flagship Newtown Square location underwent a renovation, and I saw our latest endeavor “The Gathering Place at Boutique W come to fruition. What a year!
That said, I am a firm believer that positivity breeds positivity. I don’t think any of these amazing things would have happened with a negative attitude. Sure, hard work and a little luck helped too, but at the end of the day, you have to be positive.
So, I challenge you to go into 2018 with a positive attitude. No matter what gets thrown at you, stay positive. And I promise, if you do this one thing, this year will be your best year.
We are constantly inundated with images of holiday perfection. From magazine covers, to our Facebook news feeds, to the morning talk shows - we can’t escape it! And let me tell you, that alone can cause stress. So, my advice to you, this Thanksgiving, don’t strive for perfection. Instead, take some time to practice an attitude of gratitude.
It is so important to say thanks. In the morning, I don’t get out of bed and put my two feet on the ground until I’ve said,” Thank You.” I’ll even get back in bed and have a do over if I forget! It sets the tone for my day.
Now, I understand that a daily gratitude practice might not be for everyone. However, if there is a day to be thankful, it’s Thanksgiving. So this year, on Thanksgiving morning, make a point to say at least one thing that you are grateful for. And remember, it doesn’t have to be a big thing. You could be grateful for the glass of wine you’re going to have with dinner!
I want to thank every single person that made our grand re-opening possible. Especially, you, our amazing Boutique W customers. There is no way we could have done this without your continued support. And, thank you for your patience.
For those of you who attended the opening, or have been to our Newtown Square location since then, I’m sure you noticed something new and exciting in the front of the store - The Gathering Place at Boutique W.
To quote John Lennon, “Life happens while you’re busy making other plans.” Well, that’s how the Gathering Place came about. I was busy planning our remodel, and through a series of events, The Gathering Place came to fruition. The best way to describe this unique space, is to think of it as a place where life meets style and you can expect the unexpected...a modern day salon where positivity is the common thread.
In keeping with this idea, for the first time ever, we will be offering our customers giftware, selling and serving Philly favorite Horn and Hardart coffee, and artist Sara Bleemer will be sharing and selling her art. A part of Sara’s sales will be donated to charity as well. We also hope that you will use the Gathering Place for your community events. And of course, we still have our regular selection of fabulous clothes in store!
We look forward to sharing our journey with you.
Boutique W is synonymous with Body Positivity. We offer clothes for women of ALL shapes and sizes (xs to 3x in case you didn't know). After all, shopping should be a positive experience where a woman leaves feeling good about herself. That's why when we heard that Project Runway Season 16 is using models up to a size 22 we were thrilled.
In a recent Entertainment Tonight interview host Heidi Klum made the announcement adding that the show should have done this years ago.
Klum then shut down naysayers with this statement: "This is the real world. Not everyone is, you know, runway figure or what the runway figure used to be. You have to dress real people, and real people come in different sizes: short, tall, more voluptuous, skinny," she explained. "There is many of us, and so a real designer needs to know how to do that. So get with it."
Ms. Klum, we couldn’t agree more!
PS: If you want to catch the entire ET interview, click follow the link: http://www.etonline.com/tv/223914_exclusive_heidi_klum_says_project_runway_designers_weren_t_happy_about_dressing_models_of_all_sizes
Welcome to the new Boutique W Blog! As you know, exciting things are happening at both of our locations. And, as things evolve in our stores, this blog will evolve as well. Think of it as a positive lifestyle platform where you can get valuable information, a good laugh or both. keep checking back for updates.